The topic of mobile marketing or mobile advertising could be categorized into 2 kinds based mostly on the technology involved. The more traditional form involves advertising and marketing on the move like moving billboards, mobile websites and road shows. The 2nd type pertains to advertising and marketing on a mobile phone like cell phone. Since the onset of the millennium, mobile marketing through cellular phone has become really popular. Short message service generally referred to as SMS has made marketing and advertising through this specific method a lot easier.

There were a number of problems at first as undesirable information was being dispatched to the people. A lot of the SMS that have been passed around was spam and it received negative media response in all sections of the planet. This was because a sector of the advertisers purchased a listing of mobile users and started sending them unsolicited messages. They were later stopped because of strict security measures and laws passed. Marketing industry recognized the potential of mobile advertising and marketing and utilized it to the full extent. The mobile service companies coded guidelines and regulations. It then became a legal marketing channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become common in Asia and Europe because it is a novel concept and in Europe alone millions and millions of pounds have been invested in SMS advertising. Right now SMS has become the most famous part of mobile advertising and marketing. Because of the fame of short codes, SMSing has become a lot less difficult. This actually has created a new approach to reach out to potential customers. Today mobile short codes are looked upon as mobile domain name, by most of the brands all over the world, when the clients message the brand at any occasion.

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The topic of mobile marketing or mobile advertising can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards, mobile websites and road shows.

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